We carefully select brands of jewelry that we invite to cooperation.

Jewelry for those who aren't afraid of change.

We've gathered the authentic local designers of Armenia to tell their
stories and share the best pieces of jewelry. Each of them has their
unique style, but what unites them is their contemporary design.
The modern approach to selecting jewelry isn't about investing
in expensive diamonds, but about creating a striking look for a
reasonable price. Just by changing your earrings, you're ready for a party.
In our collection, you will find both staple pieces and accent items — to
change up your look every day.

By the way, many of our pieces are unisex – so don't be shy 😉

Uniqueness of design and quality of products is important for us.
We offer a variety of styles, with each of the directions
relevant for creating a modern image.